Lots of chitter chatter online about the new Pantene advertisement and the overuse of the word sorry by the women of the world. Take a look and see what all the fuss is about.
The advertisement is based on research that appears in the September online issue of Psychological Science. The Researchers analyzed the number of self-reported offences and apologies made by 66 subjects over a 12-day period. The data showed that women consistently apologized more times than men did. However, the data also indicated that women report more offenses than men. In other words they have a lower threshold for offences. So the issue is not female over-apology. Instead, there may be a gender difference in what is considered offensive in the first place. In a second study three separate offences were rated by 120 subjects on a seven-point scale. And women consistently rated the three offences as more severe than men did. Turns out that men are just as likely as women to apologize for a given offense. But their threshold for thinking they have committed an offense is higher.
In Love Story, yeah I know this really ages me, there is the memorable line where Ali McGraw says "Love is never having to say you sorry." For those of you who are wondering what the heck I'm talking about, its a 1970's romantic drama written by Erick Segal, who also authored the best selling novel by the same name. It was directed by Arthur Hiller and starred Ryan O'Neil and Ali MacGraw. It just so happens it was the first film I ever saw at the theater and I wasn't sorry I watched it. But if "love means never having to say your sorry", then I have never been in love. I have to apologise all the time to my loved ones, for a whole range of issues - that cover all the various definitions outlined in the Oxford dictionary.